Work / GRAACC — Thai Corsi Portfolio

FOLHA DE SÃO PAULO
AFRICA DDB

YEAR
2009 ── 2014

ACCOUNT SUPERVISOR

At Ogilvy, I worked on campaigns for the children’s cancer institution GRAACC, most notably the “Donate Your Fame” initiative, a creative fundraising push that delivered meaningful outcomes. The campaign generated a 28% increase in donations and earned global recognition with a Silver Cyber Lion at Cannes, as well as honors from The One Show, El Sol Festival, Cyber Sinos, Gramado Festival, and Caples Awards. This campaign affirmed how storytelling and strategy can unite creativity and cause, fueling real-world change for communities in need.

OGILVY / GRAAC / OGILVY / GRAAC /