OFF THE WALL
2021 ── 2022
CREATIVE PROJECT MANAGER
This role also marked an important turning point in my career path: I deliberately stepped into project management to not only expand my skill set, but also to enter the in-house world and be closer to marketing. Since my long-term goal has always been to shape impactful brand storytelling, Vans gave me the chance to build those foundations while staying immersed in culture and creativity.
Vans x Stranger Things
At Vans’ in-house creative services, I had the chance to bring the Vans x Stranger Things campaign to life. From early concepting through production, I partnered with creative, production, sales, and partnerships teams to build out a world of assets, from social to retail to press, that carried the energy of both brands.
I also managed the Vanderson campaign – The Anderson .Paak x Vans drop, collaborating closely with the Music Marketing and Partnerships team. The challenge here was striking the right balance: keeping Vans’ playful, off-the-wall DNA intact, while also honoring the artist’s vision and creative authenticity. From concept through execution, it was a campaign that shows how powerful it can be when brand storytelling and an artist’s world collide - besides being able to connect with my huge passion for music.
Vault by Vans
Titled “Pale Fire Sky,” Julian Klincewicz’s collection invokes everyone’s inner child whether it be riding bikes, trip to get ice cream, swimming in the lake or at the pool, playing hide-and-seek or simply gazing up at the stores. Klincewicz wanted to get back to this feeling of summer spirit and does so through a range of apparel and footwear.
A collaborative work between Vans and Julian brought to life an excellent campaign collection supported by a dedicated landing page with the artist’s creative background, as well as elevated photography, PR collection kit, besides promoting the artist’s music on Spotify.
Hypebeast
Summers in Michigan
Behind the Scenes
Vault by Vans partnered with New Jersey born and raised designer, Imran Potato, for a six-piece footwear collection. Imran has built his creative identity by ubverting fashion with humor in all that he does.
For his debut Vault by Vans collection, Imran helps to reissue the KNU SKOOL VR3 LX, a model that pays homage to the early ‘90s skate-inspired footwear silhouette the brand first debuted in 1998 and later re-released via Vans Japan exclusively.
Hypebeast
Sneakernews
StockX
Unboxing
Leading with a sense of DIY and empowered by creative expression, Vault by Vans is proud to partner with Brooklyn-based Krink. Krink began as the first ink and paint market brand for graffiti writers and grew exponentially into an international art supply brand with continually expanding collections of apparel, artist tools and accessories.
Inspired by Krink’s founder, Craig Costello, who grew up writing graffiti, skateboarding, and listening to punk and hip-hop, DIY sensibility informed much of what he and his community did in their youth. This collaboration with Vault by Vans celebrates these creative communities through functional design.
Shot in Los Angeles, California by De’lon, the collection features artist Erin D. Garcia, two members of Krink’s creative community. The six-piece collection features three footwear silhouettes and three apparel pieces that celebrate the history and heritage of Krink with functional design details for graffiti writer’s everyday wear. Leading the footwear assortment is the Authentic VLT LX that has been remastered in Krink’s signature silver.
Hypebeast
Sneakernews
SPOTIFY