BYTE NY
2019 ── 2021
SENIOR ACCOUNT PLANNER
NETFLIX, AMAZON & FACEBOOK
NETFLIX, AMAZON & FACEBOOK
D&AD Award
Winner: Digital Integrated, Digital User Participation.
Shortlist: Entertainment User Participation
Clio Award
Shortlist: Television/Series: Integrated Campaign
The Great Untold
Adobe Blog
Forbes
D&AD
Shortlist
Official Trailer
Short listed
Short listed
Hyperlocal OOH placements, from hand-painted billboards at small town baseball fields to napkins in roadside diners and even missing cat posters on bulletin boards, ensure that unheard storytellers from every corner of America feel inspired to bring their own ideas to life.
The competition received over 16,000 submissions that gathered over 600 million views on TikTok alone. The final short films and the behind-the-scenes documentaries covering their journey can be watched here.
To launch Army of the Dead, we executed a Twitch-based CCTV livestream activation that placed fans directly into a suspenseful narrative. Multiple “camera” feeds created a casino security room setup from the film, and viewers in the chat were tasked with decoding hidden clues to unlock the trailer from Zack Snyder, first teased on his X account. This real-time experience fostered community-driven discovery, high chat engagement, and heightened anticipation, transforming marketing into a cinematic experience that invited fans to become part of the heist story.
DISNEYLAND