WALT DISNEY COMPANY
2025
FILM MARKETING STRATEGY MANAGER
For Avengers Doomsday, I helped guide an early, multi-phase teaser rollout strategy that began nearly a year ahead of release, including a series of four theater-exclusive teaser trailers that were later shared online - a staggered approach that drove viral cross-platform engagement and elevated earned awareness long before traditional broadcast-style trailer releases.
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For Disney+, I helped develop a music-driven strategic marketing campaign for Agatha All Along, a miniseries that became an instant hit with 9.3 million first-week views, global #1 ranking, and first-day viewership peaks of up to 4.6 million for later episodes. The campaign earned a Shorty Award Bronze and Audience Honor, while the series received recognition across Critic’s Choice, Golden Globes, Emmys, and a Saturn Award win, demonstrating how inventive storytelling and immersive promotion can captivate audiences and critics alike.
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For Wonder Man, our strategy was highlighted by The Direct as a standout example of Marvel Studios’ boundary-pushing marketing approach. The Direct called the Wonder Man campaign a model for innovative promotive storytelling that resonates deeply with fandom.
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Highlights
The Avengers: Doomsday cast announcement livestream broke Marvel’s internal records, garnering 275 million digital views, generating 3.1 million social interactions, and dominating Twitter (#AvengersDoomsday trended #1 for over seven hours).
I led the strategy development for Thunderbolts*, and we applied an A24-styled marketing shift, emphasizing indie-like visual tone, character-driven teaser content, and creative rebranding that resonated with critics (88% critic score, 93% audience score). This break-the-Marvel-mold strategy ended up marking a pivotal moment in redefining how Marvel communicates authenticity and emotional stakes to its fan base.
For Marvel Animation, we brought Marvel Zombies to life by raising the dead at the Hollywood Forever Cemetery with an event that both thrilled and terrified attendees. The Masonic Lodge was transformed into a post-apocalyptic wasteland for an exclusive, immersive screening. Guests stepped into a fully realized experience featuring a goth DJ, zombified staff, and in-world décor. The evening included undead-inspired food and beverages, exclusive giveaways, photo moments, and a zombie makeup station designed to drop guests directly into the twisted heart of the Marvel Zombies universe. The goal was not only to eventize this moment, but also to break the mold of standard screenings and elevate the experience by immersing the audience in the world the filmmakers envisioned for the show.
For the upcoming Marvel Studios series Wonder Man, I led the marketing strategy that positions the show as an Marvel Meta-Hollywood story, leaning into the meta concept of Simon Williams as a struggling actor fighting for his dream role in the Wonder Man movie. Even before the campaign formally launched, we seeded this concept in-universe by having Yahya Abdul-Mateen II appear in character as Simon Williams at the Fantastic Four: First Steps premiere, a strategic stunt designed to blur the lines between MCU fiction and real-world Hollywood.
And for The Fantastic Four: First Steps, I helped the strategic vision for a world-building campaign that blurred the line between Marvel’s cinematic universe and reality. From faux Zillow listings of the Baxter Building to atmospheric skywriting, 1960s-inspired press materials, and even a Men's Health cover featuring The Thing, every touchpoint invited fans into the story world. The launch ignited massive results: a $118M domestic opening, $218M global opening weekend, and a final gross of $471M worldwide, making it the highest-grossing Fantastic Four in MCU history. With immersive activations extending into Disneyland via Space Mountain projection mapping, we didn’t just promote a film, we created a cultural event that brought audiences into Marvel’s First Family in a meaningful, memorable way.
I contributed to the strategic marketing effort behind the Clio Awards Gold-winning partnership campaign between Marvel Studios and Tide, ‘Collateral Stains’, which tied into major Marvel releases and became the most-shared campaign in the Marvel brand’s history. My role included helping to shape the integrated partner narrative, aligning brand assets with fan-first experiential activations and cross-platform storytelling, ensuring the Tide-Marvel collaboration resonated authentically with both core fans and mainstream audiences.
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