Work / Marvel (original, não deletar)

MARVEL
WALT DISNEY COMPANY

YEAR
2025

FILM MARKETING STRATEGY MANAGER

As Film Marketing Strategy Manager for Marvel Studios, I lead the strategic vision  and execution of 360° campaigns, spanning digital storytelling, in-world activations, stunts, and experiential events, for upcoming Marvel films in theaters and shows  on Disney+. I’ve worked on campaigns for titles like Agatha All Along, Your Friendly Neighborhood Spider-Man, Daredevil: Born Again, Captain America: Brave New World, Thunderbolts*, The Fantastic Four: First Steps, Marvel Zombies, Wonder Man, and  I’m now shaping the campaign for Avengers: Doomsday.

I collaboratively partner with filmmakers, brand partnerships, digital, publicity, creative teams, and cross-functional Disney stakeholders, including Disney+, Parks and Resorts marketing, to ensure campaign synergy across every platform and location.

HIGHLIGHTS

The Avengers: Doomsday cast announcement livestream broke Marvel’s internal records, garnering 275 million digital views, generating 3.1 million social interactions, and dominating Twitter (#AvengersDoomsday  trended #1 for over seven hours).

For Disney+, I helped develop a music-driven strategic marketing campaign for Agatha All Along, a miniseries that became an instant hit, garnering 9.3 million views in its first week, ranking #1 globally, and securing first-day viewership peaks of up to 4.6 million for later episodes. The campaign earned a Shorty Award Bronze and Audience Honor, while the series itself received accolades across Critic’s Choice, Golden Globes, Emmys, and  a Saturn Award win. It proved how inventive storytelling and immersive promotion can captivate diverse audiences and critics alike.

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I led the strategy development for Thunderbolts*, and we applied an A24-styled marketing shift, emphasizing indie-like visual tone, character-driven teaser content, and creative rebranding that resonated with critics (88% critic score, 93% audience score). This break-the-Marvel-mold strategy ended up marking a pivotal moment in redefining how Marvel communicates authenticity and emotional stakes to its fan base.

And for The Fantastic Four: First Steps, I helped the strategic vision for a world-building campaign that blurred the line between Marvel’s cinematic universe and reality. From faux Zillow listings of the Baxter Building to atmospheric skywriting, 1960s-inspired press materials, and even a Men's Health cover featuring The Thing, every touchpoint invited fans into the story world.

 The launch ignited massive results: a $118M domestic opening, $218M global opening weekend, and a final gross of $471M worldwide, making it the highest-grossing Fantastic Four in MCU history. With immersive activations extending into Disneyland via Space Mountain projection mapping, we didn’t just promote a film, we created a cultural event that brought audiences into Marvel’s First Family in a meaningful, memorable way.

For Marvel Animation, we brought Marvel Zombies to life by raising the dead at the Hollywood Forever Cemetery with  an event that both thrilled and terrified attendees. The Masonic Lodge was transformed into a post-apocalyptic wasteland  for an exclusive, immersive screening. Guests stepped into a fully realized experience featuring a goth DJ, zombified staff,  and in-world décor. The evening included undead-inspired food and beverages, exclusive giveaways, photo moments,  and a zombie makeup station designed to drop guests directly into the twisted heart of the Marvel Zombies universe.  The goal was not only to eventize this moment, but also to break the mold of standard screenings and elevate the  experience by immersing the audience in the world the filmmakers envisioned for the show.

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